Within this article we provide advice that will help you decide how larger of a directory of angel investors you need for your business. The size that is right for your firm will depend on the a number of factors and that is what we discuss within this article.
Factors Deciding the Size of The Directory of Angel Investors You Need:
Team members: How many team members do you have to reach out to these angels? If you have just 1-2 professionals who will be marketing to the angels than you may want to just obtain a directory with 500-1,000 high quality contacts instead of 3,000 or 4,000 which may not have time to reach out to anyways. Money: How much are you looking to spend? While most resources that cost less than $250 aren't worth even considering do you really want to spend $700-$1,000 for an expensive resource or does a $250-$600 resource make more sense for where you are at right now? On Hand Resources: What do you already have on hand? A partial directory? An outdated resource? This will change what you really need to purchase now. Marketing Strategy: Another thing that will change how you approach angels is your strategy. Are you going to email each contact? Call them? Send them a postcard or a folder in the mail? Multi-modality marketing is becoming most popular and some of the most successful direct marketing firms in the world swear by it. If you are having trouble getting through to some very high potential prospects you may try reaching out in many different ways at the same time to increase the chances that someone will recognize the name of your company or firm. I hope this article will help you more intelligently decide on which type and size of angel database to get that will help you firm raise the most capital.
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